My last blog post sat you down, threw the social media puzzle in front of your eyes and then explained why the cookie-cutter cardboard shapes in front of you are necessary to your career as a musician. Now I’ll show you how to put that puzzle together so that you can hang the finished product up in your “career gallery” to attract the most people to the fantastic show that is you!
For some artists, social media is their closest ally. To others, it’s like the first time they played an instrument. They have the tools but not a clue where to start. My goal is get those of you who fall into the latter up to speed so that you are operating as part of the first group. If you follow these 5 steps, you will be off to a running start!
5 Steps to Building and Leveraging Social Media.
- Establish your top 5 social media platforms and create accounts. Link accounts together, then focus heavily on one.
- Link to/create a dedicated headquarters webpage.
- Ensure the look and feel of all platforms is coherent.
- Build your following, then engage and converse.
- Do what you do best. Be creative!